GrapeKing
PowerBOMB Coaches
Packaging Design, Online Short Video, TV Commercial
July 2016
Mission
PowerBOMB is an energy drink brand that aims to encourage young adults to lead a more active and healthy lifestyle. Despite the growing popularity of exercising, many people still find it difficult to maintain a regular workout routine. PowerBOMB seeks to address this issue by providing a solution that motivates its target audience to engage in daily physical activities.
Solution
We introduced the limited edition PowerBOMB Coaches can in the summer of 2016. Our goal was to leverage the popularity of energy drinks and present the concept of daily exercise in a fun and approachable way. To achieve this, we presented the "PowerBOMB Coaches" in a humorous and engaging way to attract young people. By scanning the QR code on the can, users were directed to a series of short videos featuring the PowerBOMB Coaches demonstrating special tricks and exercises to boost their mood and energy in everyday life. These videos were designed to be easy to follow and incorporated humor and entertainment to make exercising more fun and enjoyable.
