Ford
Fiesta Fashion
Online Campaign, Offline Event
September 2016
Mission
The Ford Fiesta is a popular urban vehicle among women worldwide, thanks to its stylish design and modern features that cater to the fashion-conscious woman. The brand has established a strong connection with the fashion industry, collaborating with well-known fashion brands like ASOS in the UK. In Taiwan, Ford Fiesta aims to create a fashion-forward brand image among Taiwanese women and become the preferred vehicle for fashion-conscious drivers.
Solution
To achieve this goal, we developed a campaign inspired by Taiwanese culture's passion for photography. We created a series of high-fashion-style photos featuring the Ford Fiesta, showcasing how to pose like a top model and encouraging women to take their own stylish photos with the car. Through user-generated content on social media, our campaign generated more visibility and awareness for the Ford Fiesta's fashion-forward image. By associating the car with the fashion industry and inspiring women to capture their own fashionable moments with the vehicle, we aimed to establish the Ford Fiesta as the go-to car for fashion-conscious women in Taiwan.
